Change the Story: New Strategies for Shifting Culture

Storytelling is an ancient, powerful human expression. Today advertisers and public relations flacks exploit the power of story to deceive and desensitize. How can we reclaim the power of story and design more effective “story-based strategies” for a better world? Join the Center for Story-Based Strategy (formerly smartMeme) in an interactive session on applying a “narrative power analysis” and transformational stories from grassroots movements. With: Patrick Reinsborough and Christine Cordero. (Interactive, experiential)

Location: Epiphany Theater

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